Rumors of a Brody Jenner line of designer jeans turned out to be bogus - the cardboard, kung fu figure of Brody Jenner below is apparently just a prop for a competition in his upcoming reality show, Bromance ...

This is Brody Jenner shirtless. A cardboard knockoff, but a hot one!

Brody, whose dating resume includes Lauren Conrad and Kristin Cavallari, has just started seeing Playmate of the Year Jayde Nicole. Naturally.

Bromance will be about Brody's 183rd foray into reality TV, as he's starred on The Princes of Malibu and guested on The Hills and Keeping Up With the Kardashians. The man is a lifer, what can you say.