With the support of manager-boyfriend Spencer Pratt, The Hills star Heidi Montag launches her new clothing line, Heidiwood, at Kitson on Robertson Boulevard in Los Angeles on Saturday. Yes, some store is actually carrying it.

Looking as plastic and fake as ever, Heidi Montag wore one of her own items to the affair. Think this girl wants to be famous at all? A little?

Despite not-the-greatest reviews of her fashion line, Heidi Montag and Spencer Pratt smiled the day away and posed with fans. Which apparently they have.