Heidi Montag debuted her fashion line, Heidiwood, on Friday.

At the Hollywood fashion show, Heidi's models hit the catwalk as music from her upcoming, as-yet-untitled pop album blared and Spencer Pratt cheered her on.

Here's a picture of Heidi Montag at her big night ...

Really, what is this crazy world coming to? Next thing you know, Lauren Conrad and Whitney Port will both have their own clothing labels too. Oh, wait ...